Online Advertising Services

Online Advertising is an extremely broad term.
From Viral Video to Pay-Par-Click, from ad-words and social media to banners and e-mailers, online advertising is a powerful promotional tool that should be an integral part of your Strategic Online Marketing & Sales Plan.
At Picsoul we can advise and create exciting and imaginative online advertising campaigns sure to attract your target customer; we consider every aspect of your marketing and sales objectives and help you determine the best solutions for your business objectives.
Your vision for your business is unique; your message is important – let Picsoul help you deliver concise and creative campaigns to your potential customers: on target and on budget.

Pay Per Click (PPC) Management

One of the very best methods of increasing your business online is to increase your website’s traffic Pay-Per-Click Management, also known as PPC Campaign Management, is growing in popularity as a means of targeted online marketing offering potential customers quick response through paid advertisement marketing on popular search engine websites.

There are various PPC campaign packages available on the internet. For example: Google Adwords, Yahoo Search Marketing, and Microsoft adCenter to name a few. Their basis is simple: Business owners register and pay an initial fee to activate their advertisement campaign after which a nominal fee is charged ONLY when the advertisement is clicked.

How can you take advantage of these…and which one is best for your business? Let Picsoul’s experience work for you – we create, optimize, analyse and manage PPC campaigns with your business objectives and targeted clientele in mind, ensuring a successful campaign and saving you time, resources and money.

Social Media Marketing

Imagine your customers: an international community of varied tastes and interests; together in one place…
Social Media Marketing (SMM) is the latest arena in Marketing outreach online, a platform on which businesses can develop and build their campaigns marketing through to millions of users daily. In fact, SMM has quickly become a crucial component of most future-minded organizations’ integrated marketing communications plans.

Taking advantage of these platforms is relatively simple, but does require planning and forethought to be truly effective. Picsoul, a Montreal-based web design/development company, understands the advantages of SMM and can assist your business in targeting your marketing message to this unique communication format and thus maximizing online ROI.

Picsoul can help your marketing team successfully tap into the stream of Social Media, on such sites as Facebook, LinkedIn and Instagram, putting your campaign in front of millions of potential customers and driving higher volumes of traffic to your website.

Web Analytics

Web Analytics helps make fact out of the virtual aspects of your website: visitor traffic flow, user preferences and habits, functionality issues, search engine results and direction from which your clients arrive at your site…among many other details.

Tracing the path your visitors take when travelling through your website is fundamental to helping you better define your business goals online; careful analysis of the numbers and patterns will help you get there.

Picsoul can help you:

Measure traffic to/from your website – how they found you, what pages they visited and more
Build effective navigation on your website crucial to driving visitor traffic
Testing variations of webpage design and so much more

Web Analytics help take the mystery out of releasing the full potential of your business online and Picsoul, a Montreal web design company, can help you do just that.

Let us show you how Web Analytics tools on your website can help you realise better business performance and obtain the results you want to achieve now and in the future.